Teaching others is a valuable skill. In today’s fast-paced world, it’s easy to forget the value of slowing down and learning new things. However, not everyone has the capacity to do that on a daily basis. Fortunately, that doesn’t mean you should give up on helping others learn new skills. There are plenty of ways you can scale your tutoring business without complicated processes and huge costs. Today, we’ll explore how you can move from being an occasional tutor to running a full-time company.
One of the best ways to determine if your tutoring business is growing or stagnating is to look at your revenue VS expense metrics. In other words, how many students sign up for your courses and how much money do they bring VS how much money do you spend to acquire them. This will give you a general picture of your business performance and you will figure out whether you win or lose in financial terms. But if you need a comprehensive view, then you should analyze other costs besides acquisition cost and should closely track other metrics such as student retention and satisfaction rates.
The best way to scale your tutoring business is to discover what hinders growth. There are a number of factors that could be holding back your tutoring business. It can be administrative such as a poorly organized tutoring system or a lack of access to the right tools. There can also be business-wise problems such as inability to acquire qualified students or setting unrealistically high benchmarks to achieve. Sometimes this goes back into the roots of the business such as how you positioned yourself in the market or what business strategy you have implemented. That’s why it’s important to take some time to analyze how your company is currently operating, what problems it faces and what needs to be done to fix them.
One of the best ways to scale your tutoring company is to get comfortable with the numbers behind your business. You can use metrics to get a bird’s-eye view of your business performance and adjust your strategy accordingly. For example you can track average course completion rate, average grade for quizzes and assignments etc. In this way you will understand the overall effectiveness of courses in terms of teaching such as whether the modules are designed well and are easy to understand. If your course has a low average grade of quiz, you can analyze it from different angles. It can speak about the subject being difficult to comprehend or it can be because of heavy workload or less hours dedicated to explaining that specific topic. There can be lots of reasons and explanations behind each performance, and when you have data to reflect on, you can analyze it and gain valuable business insights.
Now that you know what hinders growth, it’s time to think about scaling your tutoring business. You can do this by reaching out to potential students via different channels such as email, social media, referral and other digital channels. Next, you’ll want to focus your marketing efforts on targeting specific segments of the student population. For example, if you’re tutoring high school students, you can market to universities and colleges across your local area or beyond if you’re tutoring online. You can offer custom lessons, develop individual study plans or expand to non-traditional teaching methods. Also, you can offer other services in the scope of your profession such as research consultant for thesis or offering homework help as a separate service.
As we came this far, we saw that scaling your tutoring business is pretty rewarding, but it can be quite challenging if not executed correctly. You should clearly identify your current business state and define the scope of your growth. And this is what Tutor Platform helps companies to do. We fully manage your tutoring business starting from understanding your strategic needs to implementing them technically. You can
book a free consultation with our EdTech experts and learn how you can scale your tutoring business.